Sassy Hong Kongsassyhongkong.com
Work with an experienced Sales and Marketing TeamOur knowledgeable and creative team can work with you to craft and deliver your brand’s message across multiple channels:
- Email Advertorial
- Banner Advertising
- Event Promotion and RSVP Management
- Facebook Promotions
- Giveaway Sponsorships
- Flash Sales for your product or service
Cindy Jeffery/Finance Director
Cindy JefferyFinance Director
Cindy’s interest in Asia began when she was sent to Hong Kong with Mary Kay Cosmetics to manage the company’s China market entry, and she has never looked back! Having lived In Hong Kong since 1993, Cindy now calls Hong Kong home with her husband Paul and their three children. Cindy was born in New York, completed her Bachelors Degree in Finance from the University of South Florida in Tampa and her Master of Business Administration in International Studies at the University of Texas in Dallas while working at Mary Kay. Before leaving the corporate world in 2006, Cindy held a number of senior corporate positions at Thomson Financial and The Financial Times and also engaged her entrepreneurial zeal with two start ups. It is from this base that Cindy leapt at the chance to become a Sassy Mama and help other mummies across Asia find the best information and resources for their families.
Email Cindy at email@example.com
Claire Melwani/Editor at Large
Claire MelwaniEditor at Large
Claire Breen Melwani is the Director of Luxury Sales, Partnerships and Special Projects for the Financial Times, Asia Pacific. Prior to joining the FT Claire worked in TV production, publishing and public relations, both in Asia and the UK, with roles at companies including Saatchi & Saatchi’s Rowland Company and Condé Nast. Based in Hong Kong, Claire sits on the Board of FilmAid Asia, is a founder member of the British Fashion Council, Fashion Trust Hong Kong and holds a BA in Public Relations and Marketing.
Email Claire at firstname.lastname@example.org
Hester Aba/Creative Director
Hester AbaCreative Director
Hester is originally from the incredibly glamorous city of Bristol, in England. Determined to escape her West-Country roots (though a love of good scrumpy should never be lost) she packed off for uni at Oxford to waste several years on a degree in Philosophy and never looked back… Following a stint in Switzerland eating too much fondue and meeting her future husband, they jumped at the chance to follow their dream of heading to Asia, and landed in Hong Kong in 2008. Along with partners-in-crime and fellow Tai-Tais, Maura Thompson and Natalie Firestone, she founded Sassy in 2009 and then Sassy Mama in 2011 after the birth of her daughter Elodie. Number 2 daughter Margot arrived in August 2012 and then two months later it was off to her new home in Singapore with tinies in tow. Hester is discovering the Lion City one shophouse at a time with a love for seeking out Singapore’s hidden secrets!
Email Hester at email@example.com
Jaime Rose/Strategy Director
Jaime RoseStrategy Director
Jaime Rose hails from London, England where she graduated from the University of Nottingham with a degree in Politics. Deciding to branch out from the corporate path she followed her passion and immersed herself in the world of startups. Her career started in the health food sector, before she went on to set up her own UK private tuition company, Rose Okin and eventually she has found her true calling in the world wide web. Having moved to Hong Kong in 2011 she has since launched a UK hotel site, The Escape List, and heads up strategy and marketing for the Sassy Hong Kong website.
Email Jaime at firstname.lastname@example.org
Kate Malin/Editor in Chief
Kate MalinEditor in Chief
Originally from the coast of Maine, Kate went to Middlebury College and graduated with a B.A. in International Politics and Economics. She began her career in New York City at one of the country’s most prestigious law firms before joining American Express Publishing, where she spent several years in the company’s Public Relations office working on luxury magazine titles such as Travel + Leisure and Food & Wine. In 2005 she joined the Public Relations team at Christie’s auction house where she went on to handle the media campaigns for sales of some of the world’s most iconic works of art. Always up for an adventure, Kate and her husband transferred to Hong Kong in 2008. Despite being the ‘trailing spouse’, she transfered her job as well, and joined the Press Office at Christie’s Hong Kong where she oversaw press and public relations for the company’s biannual sales series. During the maternity leave for her first child, Kate started a blog on the joys and difficulties of being a new mom in Hong Kong. Along with a super team of seven talented women, her personal blog turned into the popular full-service parenting resource website, Yummy Mummy Asia, which merged with the Sassy group in Spring 2012. Now based in the United States, Kate and her husband Ian have two children.
Email Kate at email@example.com
Kelly Gave/Director of Business Development
Kelly GaveDirector of Business Development
Kelly Creel Gave was born and raised in Bartlesville, Oklahoma before leaving to study Economics and History at Vanderbilt University. After university, she spent ten years in New York and London, working in investment banking for Merrill Lynch and Deutsche Bank. Since 2003, Kelly has lived in Hong Kong with her husband Louis-Vincent and their four children (aged two, four, six and eight). Kelly now spends most of her free time on philanthropy, founding the GaveKal Endowment to advise and fund Asian charities in the child/education space. She first became interested in the needs of children in developing Asia through her work with Room to Read, where she chairs events which have raised over US$10mm to build schools and libraries throughout the region. Kelly is on the board of Pathfinders, an HK charity which aids the marginalized pregnant and undocumented migrant women and babies in Hong Kong. She is also on the Hong Kong board of the Nepal Youth Foundation, a charity which aids impoverished Nepalese children by providing them vital healthcare, education and a safe environment In addition to her work with various NGOs, she is a co-founder of Sassy Mama, a regional website addressing the needs and interests of moms.
Email Kelly at firstname.lastname@example.org
Levina Li-Cadman/Director of Business Development
Levina Li-CadmanDirector of Business Development
Born and raised in Hong Kong, Levina has over 15 years of experience in strategic business development, marketing and brand management, as well as direct sales in the media and luxury goods sector in Asia. In 2007, she was appointed as Christie’s Vice-President, Director of Business Development for Asia managing daily business development activities for the region, including identifying and developing new relationships, partnerships and alliances and refining private client development strategies in the region. Levina joins Christie’s from Financial Times where she has been Partnership & Alliances Director, Asia Pacific since 2003 where she helped developed the luxury strategy for the FT and managed promotional campaigns and events in the region, working with a range of blue-chip brands and private banks. She was also primarily responsible for conceiving and executing the FT’s inaugural Business of Luxury Summit in Shanghai in 2005. Previously, she was Marketing & Communications Director, Asia Pacific at Lanvin. From 1997-2001, she was Director and Vice President at Turner Entertainment Networks Asia Pacific and prior to this, she was Asia Regional Director for Elite Model Management.
Levina earned her Bachelor of Science degree in business administration from Pepperdine University. Besides her work for Sassy Media Group, Levina is also a business development consultant for clients in art, design, and luxury goods industries. In terms of charitable board appointments, Levina serves as a board of director for FilmAid Asia and The Sovereign Art Foundation.
Email Levina at email@example.com
Maura Thompson/Director of Sales
Maura ThompsonDirector of Sales
Maura Thompson, Sassy Media Group’s Director of Sales, spent 6 years working in the pharmaceutical industry before moving to Hong Kong in 2008 and starting up Sassy. In her previous roles she specialized in the ‘oh-so-fun world’ of data and analytics and dabbled a bit in marketing projects as well which led her to gravitate more towards the business side of Sassy once the team got large enough to have different departments (there was a time when she wrote several times a week on the website but these days she gladly leaves that to the editorial experts!). For the past few years Maura has taken the lead on building Sassy’s sale team and has also worked with businesses, both large and small, to introduce them to the lovely readers of Sassy and Sassy Mama. Maura’s favourite part of her job as sales director is being introduced to new brands entering the Hong Kong market. She particularly enjoys working with independent designers and loves helping them create a name for themselves by promoting them on Sassy and Sassy Mama.
Email Maura at firstname.lastname@example.org
Sofia Berman/Director of Marketing
Sofia BermanDirector of Marketing
With a degree in Media and Communications from Stockholm University Sofia has spent the past 15 years working with advertising and marketing in Stockholm, London and Hong Kong. In 2012 Sofia moved to Singapore and opened up the Singapore chapter of Sassy Mama together with Hester Aba. It’s been a busy six years since she arrived in Asia, but as a workaholic- gone- mama, Sofia loves spending her days looking after the Singapore business development as well as her two sons.
Email Sofia at email@example.com
Sooni Shroff-Gander/Executive Editor
Sooni Shroff-GanderExecutive Editor
Sooni Shroff-Gander is a graduate of Oxford University who ran her own publishing company in Hong Kong. She is currently Contributing Editor for the Financial Times, writing on a wide variety of subjects including celebrity interviews, travel, hotels, lifestyle, fashion, investments and banking and environmental energy issues. Her work has appeared in regional newspapers, international glossies and in-flight magazines and she has worked for both the Conde Nast Group and the Time Warner Group. Her freelance work has clients as diverse as HSBC and Audi to Krug Champagne and Air Mauritius. She is fluent in English, French and Cantonese.
Email Sooni at firstname.lastname@example.org
Gaby Chui/Executive Assistant
Gaby ChuiExecutive Assistant
Email Gaby at email@example.com
Kate Farr/Sassy Mama Editor
Kate FarrSassy Mama Editor
Originally from the north-west of England, via Wales and London, Kate took the plunge and embarked on an adventure alongside her husband – leaving behind a career in military resettlement, her friends and family and a lot of handbags – and moving to Hong Kong in 2009 as a freelance writer. There they spent a sociable two years, exploring all this amazing city has to offer from a lovely, if pungent, apartment on Sheung Wan’s famous Dried Fish Street.
The adventure continued with a move to Shanghai in January 2011, followed by the birth of son Alex that summer. Despite Shanghai’s many delights, the Xiaolongbao (soup dumplings) couldn’t quite match the craving for Dim Sum and so the whole family headed back south of the border in autumn 2012.
With the exception of humidity-induced bad hair days and slow-walking umbrella-wielders, Kate loves almost everything about Hong Kong. She is enjoying experiencing the city as a mum, having previously only seen it through the eyes of a semi-professional wine drinker.
Email Kate at firstname.lastname@example.org
Rachel Read/Sassy Hong Kong Editor
Rachel ReadSassy Hong Kong Editor
I grew up in Hong Kong, spent far too long getting educated in England (in Nottingham… or Shotts as it is “affectionately” known), finally returned for a holiday here after over a decade away and it just felt like home. I’m Eurasian and proud, my degree is in English and I can hold forth on why chick-lit is not to be taken lightly for over 12,000 words. I love nail polish, glossy over-produced pop music, bacon, Clueless and writing. Luckily, I get to do lots of the latter for Sassy! As you can see from the profile photo, I’m not too hot on ironing though.
Email Rachel at email@example.com
Simran Savlani/Sales and Marketing Executive
Simran SavlaniSales and Marketing Executive
Email Simran at firstname.lastname@example.org
Vivien Cheng/Executive Sales Manager
Vivien ChengExecutive Sales Manager
Vivien grew up in Hong Kong and went to university in Milwaukee, Wisconsin where she climbed snowbanks taller than her just to get to class, ordered Chinese food at 2 am in the library (“Yes, I’m on the fourth floor… make a right at the elevators… second cubicle on the left“) and went on a ghost tour of the campus (hint: you might want to do this during your senior year rather than your freshman year. It would prevent the near heart attacks you’d get everything time you hear noises in old campus buildings after hours).
Email Vivien at email@example.com